ANNE KLEINANNE KLEIN is a global lifestyle brand with customers of all ages and demographics.For the Spring Campaign, The Girls sought to revive the spirit of its founder and draw inspiration from the her long history of creating iconic pieces for working woman across America.The collection was styled with relevant pieces from the brand’s archive in an overt nod to the mood of the past, guiding the present— positioning the brand as the modern women’s heritage brand.
Campaign included: Global advertising, billboards, print ads, digital advertising, banner ads, website design, email design and social media roll out.