BLANK SUPPLY

Blank Supply was in need of a branding system and launch campaign for its first-ever kids collection. 

The brands ethos is close to the heart and hand of the founder. She wanted the branding and imagery to reflect her history, soul and dreams. 

The branding plays with clean modern lines mixing with more historical typefaces and architectural shapes from the founder's family escape home.

The campaign was shot on film and Super 8 and brings to life a tapestry of found fabrics, building a rich and layered world for kids to revel in.

All children were cast from friends. Making selects was very difficult—they were insanely cute.